Whatever Publishing officially opened for business in June of 2005. Founded by Fred Vallozzi, a 30-year veteran of advertising, design and communications, Whatever Publishing’s first magazine, Whatever Vaughan immediately swept the city off its feet.

Featuring stories about the community, the people within and other interesting local subjects, Whatever Magazine soon became the city’s most widely read publication. It is published three times per year.

From a small 48-page magazine, Whatever has grown to a large-format spectacular at over 84 pages, with quality editorial and eye-catching design.

Over 100,000 copies of the magazine are distributed to every home, apartment and business in Vaughan via Canada Post. Readership of each print edition is estimated at more than 300,000 per issue.

Located at 8555 Jane Street in Concord, Whatever Publishing strives to be the voice of Vaughan , bringing quality, timely and interesting articles to the people of Vaughan . Our goal is to be the very best we can be each time, constantly improving our product.