Whatever Publishing officially opened for business in June of 2005. Founded by Fred Vallozzi, a 28-year veteran of advertising, design and communications, Whatever Publishing’s first magazine, Whatever Vaughan immediately swept the city off its feet. We were honoured to recently be chosen as Vaughan's Top Choice for Top Italian Magazine in 2008 and 2009.

Featuring stories about the community, the people within and other interesting local subjects, Whatever Magazine soon became the city’s most widely read publication. It is published four times per year.

From a small 48-page magazine, Whatever has grown to a large-format spectacular at over 100 pages, with quality editorial and eye-catching design.

More than 50,000 copies of the magazine are strategically distributed throughout areas in York Region, principally via Canada Post. Our distribution area includes every home in Vaughan, as well as select communities in Thornhill, Richmond Hill, King City, Bolton and Nobelton. Readership of each print edition is estimated at more than 200,000 per issue.

One of Whatever Publishing's other initiatives include Whatever Club, a shopping rewards club. Members can save hundreds, even thousands of dollars a year with their card, and merchants can participate for FREE. If you're interested in learning more, please visit www.whateverclub.ca.

Located at 8555 Jane Street in Concord, Whatever Publishing strives to be the voice of Vaughan , bringing quality, timely and interesting articles to the people of Vaughan . Our goal is to be the very best we can be each time, constantly improving our product.